Leaping Head First Into Social Media Marketing
If you are still using traditional marketing methods in this new century and decade, you are quickly going to get left behind. More than a fad, social media is a powerful, new marketing tool for connecting with your current and potential customers. The following are some social media concepts sure to facilitate your success.
Combine Social Media and Email Marketing
When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
If you have any type of social media site, subscriptions are important. Make sure that it’s very easy for people to subscribe to your content. Email newsletters are sort of a dinosaur, but it can be used as a tool to push subscribers to your social media updates.
When working with social media to promote your business, it’s a great idea to offer some purchasing incentives, but you don’t want to seem overly pushy. Customers never want to feel that they are being coerced into a purchase. Offer an appealing promotion about once every week at the same time, so customers know when to look for them. This gets your consumers some discounts, while not feeling they’ve been spammed or having something forced onto them.
When your working with social media to promote your business, it is crucial you work your promotions into as many social media outlets as possible. Facebook might be effective and popular, but remember to use other sites like MySpace too. You will have more marketing success with greater exposure. Your profiles should be done in other languages, if possible, and remember to go the extra step and attempt to localize within other areas too. Learn what you can about your different audience members and make your site personalized to them. This will give your audience a connection to your business.
Maintain A Current and Relevant Blog
If you are running a sale, you should always share that with social media sites. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. Always ensure your blog is getting these posts, as well.
Always respond to questions and comments on your social media pages. Check these sites often to see if there are any concerns you need to address. A great way to do this is to set it up where you receive an email every time someone leaves a comment. When you write responses to comments, keep in mind that they are publicly viewable by everyone.
Reread all of the words you write and make sure the content you add is good quality. It is possible to use social media blurbs in a legal arena, and if you say the wrong thing those words can turn into evidence against you. Remember what you, and everyone around you, has completed in the past. Remember the included lessons and watch your business grow and your profits increase with the help of social media. By doing so, you will remember what does and doesn’t work best when you decide to tackle the web once more.
Inform all your current customers of your new adventure into the world of SMM. When your existing customers follow you on most social media websites, all of their followers will know about it. This form of advertising is free and accessible to a broad range of people. It’s also great in that advertising through your consumer base is basically a quality referral.
You can keep a discount code hidden until the end of a video by using YouTube’s annotation feature. Place the coupon code toward the end of your video and encourage your audience to watch the entire video for a hidden discount.
Use humor to increase your fan base. When people are tickled by humorous postings on their feed, they will be more inclined to share them with their friends. That can be an easy way to get free advertising.
Measure Your Plan’s Success
How many followers are you getting? How much activity is coming your way? Use the figures to identify what actions caused them to help you along the way. This is the best way possible to change your campaign and to hone in on working strategies for your social marketing.
When you post pictures to a social media site that has to do with your company, be sure these pictures are more than just a logo. When people deal with a business, they want to know they are dealing with real people, so it is important that you include photo’s of all business related stuff on your site.
You should drum up some competition on your Facebook profile. People love to participate in a good contest and competition. By having a contest or competition on your page at Facebook, you will quickly gain interest and momentum. This will increase the traffic on your site, which will ultimately lead to more sales.
Do not begin marketing on social networking sites until you come up with a plan. Identify who specifically will maintain and care for the page, the kind of layouts you prefer and just how many hours you are willing to invest in this project. Like other marketing campaign, create a timeline to accomplish any goals. Try to stay with the plan you have come up with and you should be quite successful.
Follow different blogs, comment on them and share articles from different bloggers on social networks. That establishes you as a presence on the Internet, and you look like an expert. It is important that your comments be substantive and meaningful, so minimize the fluff and chatter. Your ability to help is what will bring you a ton of traffic.
Social media marketing plans are a new, innovative way to promote your business, but you need to know the proper techniques to succeed. By following these great social media marketing tips, you will surely get great results and greater profits.
